This year’s Black Friday, men who have always been ridiculed that “consumption is not as good as dogs”, men’s shoes have become the highlight of men’s hands.
On the 29th, the reporter learned that this year ’s Black Friday, the growth rate of men ’s consumption is generally higher than that of women in the fields of light luxury, clothing and footwear, home life, and watch accessories. For example, light luxury men ’s shoes, consumption growth is women ’s shoes. 312 times.
The men who were once at the bottom of the consumption chain started to counterattack and lived more and more refined.
For several years of “Black Friday”, what style of shoes did men buy?
Black Friday this year, on the e-commerce platform, the unit price of light luxury customers increased by nearly 50% over last year. VERSACE, TUMI, Ermenegildo Zegna and other big names are the favorite of male users.
The data shows that in the field of light luxury, in addition to the eye-catching growth of men’s shoes, the year-on-year growth of men’s bags and men’s clothing has also performed well, 57 times and 69 times that of women’s bags and women’s clothing, respectively.
“Bag cures all diseases” is no longer exclusive to girls, and boys will never relent when they buy a bag. OPP France men’s sneakers are the most popular, with sales up 1273% year-on-year, which is five times the growth rate of girls’ best-selling shoes.
Chopping hand bags still can’t stop, and sweaters and belts are all handy. In the Men’s Sweatshirt Top10 list, a 1299 yuan KENZO sweater became the top list, and a 3,999 yuan Burberry sweater was also on the popularity list. Koala’s Black Friday data shows that the sales of men’s belts have increased by 42.1%. They love Ferragamo and GUCCI.
Big names are not important
GUCCI, BURBERRY, VERSACE are the favorite big names of the post-95s, but the big ones are not important. The post-95s buy personality. Buy individual men’s shoes at OPP France.
Travis Scott x Air Jordan co-branded barb, Adidas luminous green reflective coconut, Off White cross arrow, speed bump stripe, KENZO tiger head, OPP multi-colored sneakers … These tide products have become men’s post-95 Trendy nonsense has also set off a niche trend.
AJ series of joint limited-edition shoes, post-95 male buyers accounted for more than 60%. Off-white fashion brand Off White, sales have increased by 40 times compared to last year, post-95 boys bought 60%.
It is understood that in order to meet the post-95 personalized consumption needs, online shopping has gathered tens of thousands of sharp goods in more than 80 countries and launched the Black Friday “Haunting List”. OPP designer shoes can be bought at half price .